Last night over drinks I was talking to a co-worker of mine who was about to start a merchandising position in women's accessories. Specifically handbags...
He considers himself a "dude" and honestly didn't know the first thing about woman's handbags.
We started talking about what makes a bag "iconic" and how it influcences mass retailers in shape and aesthetic.
We started talking about what makes a bag "iconic" and how it influcences mass retailers in shape and aesthetic.
Iconic bags are great for fashion houses because they can season in and season out be recreated with different variations, new colors, exotic leathers etc. And price tag doesn't always equate status symbol.. there has to be some history to the bag.
For example, the Ralph Lauren Ricki bag was probably thought up to directly compete with the Birkin .. but just because there was a $8k+ price ticket on it and a huge ad campaign behind it didn't mean it would immediately become a status symbol. I remember seeing them at a sample sale a few months ago for 75% off...
For example, the Ralph Lauren Ricki bag was probably thought up to directly compete with the Birkin .. but just because there was a $8k+ price ticket on it and a huge ad campaign behind it didn't mean it would immediately become a status symbol. I remember seeing them at a sample sale a few months ago for 75% off...
Here are a few timeless shapes that came to mind:
The Louis Vuitton Speedy (The Shape not the Print of course!)
The Hermes Kelly Bag

The Balenciaga Motorcycle Bag
The Fendi Spybag
Anything I'm missing?
-Needy boy




No comments:
Post a Comment